Wednesday, April 25, 2018

Getting to the New Problems

At some point in the evolution of a product, a new product will come along and displace it.  Examples are quite prolific in IT, exactly like what happened with video rental, the entire market was replaced.

In the Settlers and New Problem entry, I made what turned out to be an abortive attempt at rationalizing this within the context of the Value Chain.  It should have been in an Evolution Map, as in Descriptive Evolution Mapping.

There still exists the issue of identifying new problems to be solved that create the displacement.  It can happen almost anywhere on the continuum of the product.  It's my feeling that it is the most identifiable and the most "felt" when the product being displaced is at the assumed stage of "Solutions to Known Problems" or "Refinement of Solutions."  That in mind, it can happen at any stage.

The following Wardley Map shows the associated change from the perspective of a Value Chain map.  It's also how, in "Next IT Shift, back to Distributed", the step function that could be used to show a possible future is realized.

The example, in "Next IT Shift, back to Distributed", implies that Cloud Computing is perpetually in a state of Refinement of Solution, but "Sensors, IoT and Machine Learning" cannot all be run from Cloud Computing:  This is the New Problem How do you get data to where it needs to be acted on with an enormously distributed system?  Should we try to move data in this way?
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Getting to the New Problems

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